With deep expertise in LinkedIn, Facebook, and AI-driven performance marketing, we turn ad budgets into pipeline
5+
years delivering B2B performance marketing
10+
B2B clients across SEA, Europe & Africa
1M+
targeted impressions generated annually
3.2x
average ROAS across LinkedIn & Facebook campaigns
Why should you choose us
LinkedIn Ads
Using LinkedIn’s full ad suite — Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads — we reach decision-makers at target accounts with precision. We run always-on campaigns and ABM strategies to fill your B2B pipeline.
Facebook & Instagram Ads
We run performance-first campaigns on Meta — from top-of-funnel brand awareness to bottom-funnel lead generation and retargeting. All campaigns are optimised for CPL and MQL quality, not just volume.
AI-Powered Promotion
We leverage AI tools for audience modelling, predictive bidding, creative testing, and personalised outreach at scale. AI enables us to cut CPL by 30–50% and find high-intent audiences faster than manual methods.
B2B Lead Generation
End-to-end lead gen: ICP definition, targeting, landing page optimisation, lead magnet creation, and CRM integration. We deliver MQLs ready for your sales team — not just form fills.
Content & Creative Production
Our in-house creative team produces ad creatives, video scripts, carousels, and thought leadership content tailored for LinkedIn and Meta. We test multiple variations and scale what converts.
Brand Awareness & Retargeting
Brand awareness influences how prospects remember you — and how likely they are to convert when ready. We build full-funnel retargeting funnels that keep your brand top-of-mind across LinkedIn, Meta, and Display.
Full-service digital marketing for B2B growth
We include the following range of services when promoting your brand — from strategy and creative production to paid traffic and AI automation
How we work
A proven process that turns your budget into pipeline — fast.
Discovery & ICP Definition
We start with a deep dive into your business, competitors, and target audience. Together we define your Ideal Customer Profile (ICP), messaging, and campaign goals.
Strategy & Creative
Our team builds a full channel strategy across LinkedIn and Facebook, produces ad creatives, landing page copy, and lead magnets — all aligned with your buyer journey.
Launch & AI Optimisation
We launch campaigns with rigorous A/B testing. AI-powered tools monitor performance in real time, adjust bids, rotate creatives, and cut underperforming ad sets automatically.
Reporting & Scale
Weekly performance reports with transparent metrics: impressions, CPL, MQL rate, pipeline value. We scale what works and reinvest budget for maximum ROAS.
FinTech LinkedIn ABM
Challenge:
Reaching CFOs and finance directors at enterprise companies.
Result:
18 enterprise demo bookings in first month. Deal size avg $ 45K ARR.
HR Tech Facebook + AI
Challenge:
Entering new market in SEA with zero brand awareness.
Result:
2,400 qualified leads in 60 days. CAC 40% below industry benchmark.
B2B SaaS LinkedIn Ads
Challenge:
High CPL, low MQL quality from previous agency.
Result:
CPL reduced by 48%. MQL-to-SQL rate improved from 12% to 31% in 3 months.
Results we've delivered
Real campaigns. Real numbers.
What our clients say
Victoria Collins
VP of Marketing, SaaS / Singapore
Working with ITCapital completely changed our LinkedIn strategy. Within 90 days, we had more qualified pipeline than in the entire previous year. Their AI targeting is unlike anything we've seen.
Audrey Whitman
CMO, FinTech / Europe
ITCapital delivered what other agencies promised but couldn't execute. Transparent reporting, creative that actually converts, and a team that treats our budget like their own.
Madeline Foster
Head of Growth, HR Tech / UAE
The combination of LinkedIn ABM and Facebook retargeting they built for us is exactly what enterprise B2B sales needed. Deal cycle shortened by 3 weeks on average.
Daniel Reed
Head of Growth, FinTech / UAE
ITCapital helped us rethink our acquisition strategy from the ground up. Instead of chasing vanity metrics, we finally built a predictable system for qualified inbound and partner growth.
contact@itcapital.sg
Singapore, 14 Arumugam Road #05−07, LTC Building C, 409 959